Pepsodent knew that they should expand the total market of toothpaste and hence decided to increase market by increasing the usage of the product. 1 innovative marketing like pepsodent packs included a germ indicator in february may 2002 which allowed consumers to see the efficacy in fighting germs.
Pepsodent Marketing
Pepsodent is an acknowledged brand name that manufactures toothpaste and tooth brush.
Marketing mix of pepsodent toothpaste. Pepsodent offers 5 different products in its dental cream segment namely expert protection clove and salt germicheck supersalt whitening. Thus they came up with the bhoot campaign. In the year 1915 chicago s pepsodent company introduced this toothpaste in the american market.
Pepsodent toothpaste accomplishes all these needs. Pepsodent is among the most trusted brands in india brand equity economic times india. Bcg matrix in the marketing strategy of pepsodent.
It is rated as one of the top leaders in the oral hygiene market. Pepsodent as a brand of unilever appears to in question mark segment of products. Colgate is the top of the mind toothpaste brand hance intense competition 2.
In india the company unilever owns the brand. Pepsodent aims to teach the kids to brush at night with pepsodent of course research shows that brushing teeth at night can reduce chances of tooth decay by 30. The marketing mix of pepsodent mainly focuses on the product in india the company unilever owns the brand and launched it in the year 1993 to cater to the needs of the consumers.
Pepsodent has a very strong marketing team which has made sure that they communicate the trust of fdi through its integrated marketing communications tv ads etc. This helps increasing demand in the market. Germicheck and whitening are the ones which appear to be the stars for pepsodent while lavang salt are still question marks for the brand.
Low penetration in the rural areas. Behavioristic benefit sought socio demographic and psychographic. A brief about the product portfolio in its marketing mix can be explained as follows.
On the other hand there are a few needs like the toothpaste s flavor which pepsodent should identify. Pepsodent is one of the toothpaste brands which has given it tough to colgate since ages. Marketing mix of pepsodent the 4 p s of pepsodent.
This may be achieved by means of market segmentation there are a number of categories that may be employed to segment pepsodent s market. Pepsodent opportunities following are the opportunities in pepsodent swot analysis.